How is Starbucks sustainable

5 strategies for more sustainability

Starbucks wants to be a resource-oriented company that gives the planet more than it takes. Starbucks CEO Kevin Johnson announces five strategies to achieve the goals.

In a public letter earlier this week, Starbucks CEO Kevin Johnson announced a new environmental commitment by his company through 2030. The announcement includes targets for reducing carbon emissions, water use and waste.

"As we near Starbucks' 50th Anniversary in 2021, we look forward with great urgency and belief that we need to challenge ourselves, think bigger, and do much more in partnership with others to help us care for the planet we share, care, "explains Johnson.

Five strategies form the basis for this.

  1. Expanding the plant-based options, switching to a more environmentally friendly menu.
  2. Moving away from disposable packaging that ends up in the landfill.
  3. Investing in innovative and regenerative farming practices, reforestation, forest protection and water replenishment in the Starbucks supply chain.
  4. Investing in better waste management, both in Starbucks stores and in the communities, to ensure more reuse, recycling and disposal of food waste.
  5. Innovations to develop greener businesses, operations, manufacturing and delivery.
The aim is to reduce carbon emissions in Starbucks' direct operations and supply chain by 50 percent by 2030. In addition, Starbucks would like to save half of the water used for direct operation and coffee production or, above all, to replenish water in communities and pools with a high water risk. And last but not least, a 50 percent reduction in waste that is disposed of from warehouses and production in landfills is to be brought about - driven by a wider shift towards a circular economy. To underline the commitment, the "New Plastics Economy Global Commitment" of the Ellen MacArthur Foundation was adopted. In the next few years, incentives to promote the increased use of recyclable containers are to be created on the basis of market research and experiments.