How do I start a PPC agency

Before you hire a PPC agency: 10 questions you should ask

Hiring a PPC agency is always a difficult matter. Often one does not have the same knowledge of these agencies, so that it is difficult to evaluate references correctly. We'll help you ask the right questions to find the perfect pay per click agency for your needs.

Do I have to sign a long-term contract?

Many agencies require contracts of six to even twelve months. That is why it is important for you to know what you are getting yourself into. As a start-up, you think from month to month, so long-term contracts are not an advantage. So always try to get short-term contracts with PPC agencies.

Who do my PPC accounts belong to?

Ownership of your PPC accounts is very important. Imagine that the agency and your company go their separate ways. So what? Make sure that it is made clear in advance who the PPC accounts belong to. Otherwise it becomes uncomfortable when the business relationship ends.

How regularly do you receive reports and what information do you expect?

You need to receive results and reports regularly, preferably weekly. Measurements such as trends, sales, ROI and other characteristics that are linked to the direct success of the company play a major role.

Are your PPC analysts Adwords certified?

True, Google certifications aren't a guarantee that the agencies are doing a good job. However, they represent a minimum level of trustworthiness. So look away from possible PPC agencies that do not have Adword certifications.

Do you have experience in managing similar companies?

As simple as this question may seem, it is existentially important. Because in this way you ensure that you can fall back on references from the PPC agency. Exchange ideas with companies that the agency in question has already commissioned. If the agencies have no experience, caution is advised.

What is your strategy for my campaign and how do I know that it is successful?

This question is the most important! Anyone can falsify statistics. Therefore, you need to read up on every detail of the strategy. Otherwise, it can quickly happen that you are presented with results that you cannot do anything with and, above all, that you cannot measure on its successes.

Which channels and networks do you use for my campaign?

The more social media platforms that are offered, the better. But be careful: not every network is suitable for your campaign. Google Adwords, for example, can be an important part of the strategy, but it cannot remain the only one.

How do you communicate with my account manager?

It is very important that you always have contact with your account manager. Therefore, it must be easy for you to reach it. Be it by phone or email, a consistent exchange of knowledge is essential.

How many accounts do your analysts manage?

A simple calculation: if an analyst manages over 100 accounts and works 40 hours a week, he deals with one account 24 minutes a week. Far too little time for your concerns. So make sure that the analyst has a manageable number of accounts. Because what counts here is quality instead of quantity.