Google is still developing websites

The evolution of Google search results

Google is always testing change small user groupsbefore the updates are rolled out for all users. In recent years, individual user groups have received B. a foretaste of:

  • A two-column representation of the Google search results
  • An integrated search in the SERPs
  • Paid ads in local search results
  • A timeline as an extension to the Knowledge Graph

The examples listed, however, remained with tests or further changes have revised the named ones again. Sometimes only the font colors, sizes or boldings of the Google SERPs were changed.

The changes to the Google results pages naturally also have an impact on the Search engine optimization. One of the most nerve-wracking procedures for SEOs is the adjustment of title or description lengths for Google search results. Tests with longer texts in the SERPs were only reported in May 2016. If Google actually changes the so-called search snippets for all users, website operators have a lot to do - but should definitely use the additional space for themselves, e.g. B. install an additional CTA (Call to Action).

The search engine giant is currently testing changes to the design and structure. It seems they want to adapt the desktop version even more to the mobile search results. The new look brings a typically mobile appearance to the desktop - the right column is only used in individual cases. Since desktop screens are significantly wider than the displays of mobile devices, this looks a bit unusual at first glance. The new narrow view has z. For example, the result is that the Knowledge Graph is moved from the sidebar below the search results. This makes the results significantly longer, the user sees a lot of white space and has to scroll more.

Another change: every Google search result is now in a separate card displayed as the next figure shows: