How to Stream YouTube Videos Effectively
What is the difference between streaming on YouTube and Twitch?
Twitch has been the undisputed king of online video streaming for a long time. YouTube has now started to catch up and the live system is now fully implemented and working quite well. What is the difference between streaming on Twitch and YouTube?
This is how viewers find your content
On Twitch, viewers mostly find channels after browsing for games they want to watch. If you play this game, they may see you. When they watch a stream of a particular game, Twitch will display the channels in descending order of the number of viewers watching that stream. This creates a tendency that greatly favors established streamers, as people are likely to choose a well-populated stream before seeing the less populated one.
Another problem with Twitch's browsing system is the lack of thumbnails. Twitch randomly picks the thumbnails and there is nothing that sets them apart from other channels. This makes everything, strangely enough, appear homogeneous.
It looks better on YouTube. It's still not easy for gamers to discover your stream - especially if it's not popular - but YouTube's algorithm can work in your favor by suggesting your stream to other people. If you also create regular videos and have at least a few subscribers, the chances of viewers joining your stream increase significantly. Since anyone can watch a video at any time, using standard video to draw viewers into your stream works more effectively than streaming live. That means you don't have to stream all the time to keep people interested in something. You can make some quality videos and get the same effect.
As for thumbnails, since streams on YouTube work like normal videos for long, you can upload custom thumbnails. However, this results in some clickbait thumbnails, as this simple search for "Fortnite Stream" shows.
Overall content and content guidelines
Twitch mainly focuses on games. They recently opened their "IRL" section which has become popular over the past year, but for the most part, they are still a game streaming service. YouTube is much more flexible and offers content for pretty much anything you can think of for a live stream.
The rules of each site are also different. Twitch tends to be a lot stricter than YouTube and doesn't seem to have a problem banning people for sometimes inexplicable reasons. For example, Twitch has been banned from inappropriate donations from viewers who said they dislike popular streamers and even voiced their concerns about the platform. Fortunately, most Twitch bans are temporary and only last a few weeks unless you've committed a serious crime.
YouTube, on the other hand, doesn't care that much. It's much harder to get banned from YouTube than it is from Twitch. YouTube even has a three-hit system for most crimes. The biggest problems with YouTube are the demonstration of ads and video copyright infringement. You can say practically anything you want on your stream, and YouTube probably won't mind. These things could, of course, still break the rules - only that YouTube's enforcement of those rules wears off.
The money you can make
Let's break it down:
- Subscribers: Each subscriber brings in $ 5 per month. Twitch takes 50%, so the streamer gets $ 2.50 per subscriber. However, this is just the standard contract and may vary with larger streamers. Large streamers on the platform can have thousands, even tens of thousands, of subscribers.
- Donate: Up to the donor how much to pay, but typically around $ 1 to $ 10 for most donations. 100% of the donation goes to the streamer. Big streamers can make over $ 1,000 a day by donating.
- Bits: Bits are Twitch's built-in donation system. They are usually used less and pay in smaller amounts. Twitch is taking a 29% cut.
- Show: These work just like YouTube and are displayed at the beginning of the stream. These don't pay that much in the end, but they still represent a good part.
- Super Chat: This is essentially YouTube's built-in donation system. YouTube takes 30%, compared to 0% for most donations.
- Members: Members are to YouTube what subscribers are to Twitch. YouTube again occupies 30%, which is less than Twitch, but the membership system isn't used nearly as much as Twitch subscriptions.
- Show: For some people, these are worse on YouTube than on Twitch. There are also no ads for channels classified as "demonized" by YouTube.
When you factor it all in, Twitch tends to pay a lot more than YouTube. This largely depends on the location culture. On Twitch, it's normal for big streamers to get lots of subscribers and hundreds of donations every hour, while it's much more sparse on YouTube, with just a few "super chats" and a few ads here and there.
Overall, Twitch and YouTube are both great platforms for streaming and can aid you in a career as a content creator. When it comes down to it, streaming where your audience is, not what platform you prefer to be on.
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