How does Chegg stay competitive with Amazon

Business law for high-tech start-ups

Many start-ups fail. Occasionally, particularly original business models fail because of the law. It doesn't have to be like that. But entrepreneurs who prefer to write economic history rather than legal history should look at the law from the start. Because hiding the market conditions set by the law makes a company just as risky as ignoring customer requests, underestimating competitors or overestimating technical possibilities. This work is intended to help ensure that the law in start-up projects with technology-based business models is given just as much attention from the start as the business and technical issues in order to reduce the risk of failure. Founders with a business or engineering background should be relieved of any fear of contact with German commercial law, and their legal advisors should be shown one or the other new point of view.

The content

  • Establishing a company from a business and legal point of view
  • Planning as a self-protection and early warning measure and (re) design business model
  • Basics of company valuation
  • Companies as corporate bodies
  • Types of company and choice of legal form
  • Use and protection of intellectual property
  • Third party participation under corporate law and exit

The author

Nicolai skull is Professor of Business Law at the Media University (HdM), Stuttgart. He is also of Counsel at a law firm in Stuttgart, which advises founders and investors on the establishment and financing of high-tech start-ups.